SEO is a major online marketing initiative. What exactly does SEO software do? SEO software is essentially a tool used for helping your website climb higher in search engine rankings, thus driving more targeted traffic to your website and hopefully more business for yourself. There are many different SEO software tools available on the market, but there are some that are considered “must haves” by many successful bloggers, internet marketers, and website owners.
SEO software tools can be anything from a list of profitable keywords to a collection of commonly used keywords in your niche. Some tools are integrated with Google’s AdWords system, which provides you with both instant keyword suggestions and long term keyword trends. This can make a keyword theme analysis very convenient.
SEO software can also be integrated into your marketing campaign through a SEO plugin. SEO plugins are best used in conjunction with one another, but there are a few SEO plug-ins out there that will serve all your needs, allowing you to optimize your website in ways that are not possible without them. The most popular SEO plugin out there is Google’s Content Network SEO, which has received rave reviews from experts in the SEO industry and is a must-have for anyone serious about their online marketing campaigns.
One cool feature that Content Network offers their clients is an SEO monitor, which can be set up to constantly analyze changes to your website. An SEO monitor allows you to keep tabs on any changes to your content – how often a page is updated, how many backlinks (if any), and the overall amount of traffic that is visiting your site. Because Content Network monitors are so detailed, it is easy to follow the trends that they see across the board. This is important because SEO trends are a major factor in determining where your site ends up in search engine rankings.
Another cool feature of Google’s Content Network SEO software suite is its heat mapping tool. With this amazing tool, you can view your entire campaign in heat map format. Each heat map is a customized representation of your website’s current rankings, allowing you to quickly pinpoint which parts of your website need improvement. For example, the green bar represents the current top search results for your keyword; the darker green indicates that you need to rank for that specific keyword in order to get traffic. This is a great feature, especially if you do not have a large amount of keyword research time to spend on your site.
If you are using multiple SEO software, then you may want to integrate your analytics software as well. Google’s analytics program is very comprehensive, allowing you to setup dashboards that show you everything that is happening on your website, as well as which pages or searches are pulling in the most traffic. You can do an entire site analysis by simply logging in to your google search console. There are a variety of different reports that you can choose from, including conversion analysis, exit pages, and click-through rates. If you are a serious company about running a successful online business, you definitely want to take advantage of all of the tools that are available to you through Google’s analytics program.
Perhaps the most important feature of Google’s Content Network SEO software comes packed with helpful features for site audits. These audits are extremely valuable when it comes to fixing any broken links, content issues, and missing Meta tags. You will also be able to see which pages on your site are not getting enough traffic, and how you can improve the overall SEO package for your site. You can even see which keywords are bringing in the traffic that you want, and which ones are costing you unnecessary clicks and conversions. Google’s site audit tool also comes packed with Google Suggest, which is like Google’s personal shopping suggestion service. With this, you can find out what products are selling best among your competitors, and figure out what strategies you should be implementing to increase sales.
One of the coolest features of Google’s Content Network SEO tool is its hook-ups with other great products such as Link Patrol and Premium SEO. You will be able to receive notifications whenever your competitors are making changes to their links, and you can check out their sites for quality content. Another great feature of Link patrol is its hook-up with Google Analytics, which lets you know which links on your site are not working. You can even find out what anchor texts are being used, so that you can replace them with something that is more relevant to your customers’ needs. Overall, this tool works great for SEO campaigns, and if you do not want to spend too much time with the tedious task of building SEO links yourself, you should strongly consider purchasing the Linkpatrol product.