Social media marketing is simply the use of social media sites to connect with your target audience to increase sales, build brand recognition, and drive web traffic to your site. Basically, this includes publishing good content in your various social media accounts, engaging and listening to your followers, monitoring your results, and conducting social media ads. The key, as you will learn, is in the implementation. A lot of your success will come from the actions you take after you launch your campaign. Here are a few that you should incorporate:
Know your targeted audience. Without engaging with your audience, the vast majority of your marketing efforts will go to waste. Social media is a highly-engaged marketplace where people are finding information they need from trusted sources. Therefore, when choosing your platform of choice, it’s important to find platforms that will provide you with a large following and that cater to your specific demographic.
Social media accounts that cater to your target audience are your first line of defense against falling behind or outshine your competition. One of the easiest and most effective ways to do this is by using the most popular social media analytics service-bitty. When you sign up for quintly or bitly, you will gain access to a number of tools that will allow you to obtain valuable insight into your audience and your social media campaign.
Look at your competitors. You must analyze your potential competitors and determine what their most successful strategies are. Are they heavily involved with social media? Do they have an engaging page? What types of content are they publishing and linking to?
Meet the experts. Once you’ve analyzed your competition and identified key trends, use the best content available to help you connect with your target audience. Start by looking at how other organizations are marketing on social media and find opportunities to follow. A lot of times, these companies aren’t even part of the brand’s own team. By meeting with and connecting with these companies, you will be able to better position yourself as an expert in your industry.
Keep an eye on the trends. Social media trends can give you an indication of what your audience wants. This is a great way to stay abreast of what your industry is currently doing, while offering up innovative ideas that you can build upon. With this information, you will be able to fine tune your approach and brand accordingly, which can only be beneficial to your company in the long run.
Be newsworthy. Today, news is king, and a big part of any social network. Utilize news sharing on your platform as a way to generate buzz around your brand’s upcoming events, or to simply update readers on current happenings within the industry. The use of news in a non-intrusive manner has proven to work incredibly well for many brands, so invest some time in getting the news out there in an interesting and unique way. Whether it’s news related to your industry or an exclusive report on a new product you’ve developed, using news in a way that doesn’t come off as spam will go a long way towards establishing your brand as a credible source of information for your target audience.
Create profiles that connect to your customers. Most social media platforms have profiles, but not all of them are the same. Make sure that your profile is a reflection of who you are as a brand and that your profile fits the industry you are involved in. For instance, a makeup artist wouldn’t want to profile themselves as a fashion stylist on a beauty-related social media platform because it would seem as if they don’t have any experience in the field. On the other hand, a real estate agent would likely want to set up a profile that looks more professional and businesslike. Creating profiles that fit your audience is a great way to attract new customers, so spend some time familiarizing yourself with these platforms in order to set up your profile in a way that best represents you and your company.